Blossom Première Vision Driven by Demand for High-end, Sustainable Fabrics

While many midmarket fashion brands continue to struggle, high-end labels and the “slow fashion” movement are bucking this trend and driving growth, according to weavers, tanners and accessory manufacturers at the recent Blossom Première Vision trade show here, which targets the pre-collections market and is for many brands the starting point for their fabric research, in this instance for fall 2020.

“The era where people wanted fast and flirty fashion is over, there is a return to quality cloth,” said Laurent Garrigue, owner of the U.K. mill of the same name. “The rich segment of the market has become exceptionally good worldwide, and there is a need for more exceptional fabrics because they have to differentiate,” he added, saying the firm has seen an uptick in demand as the weak British pound makes his pure wool products more competitive.

In terms of trends, metallics and fluorescent colors remained strongly visible on many stands.

Corrigan Smadja confirmed that the tweed specialist had seen strong interest in combinations of black and gold as well as its animal-motif fabrics. “Everything that looks quite rich,” she summed up. Tissages Perrin had also observed strong interest in its high-shine fabrics, said Perrin, who is anticipating a stable year ahead. “2019 will be a good year overall, we are not expecting any catastrophes, but no major euphoria either.”

“The season feels very luxurious,” observed Eleanor Sinden, a footwear designer for L.K. Bennett. “There are some really lovely metallic, velvets and silks.”


Mellissa Miller