The Council of Fashion Designers of America is expanding its association with the Project trade show, starting in August in Las Vegas.
The CFDA x Project initiative will bring five men’s wear designers to the show at the Las Vegas Convention Center within a new section called N:ow Lab, a concept space that will rotate each season. Project is moving from its longtime home at the Mandalay Bay Convention Center to join the women’s and footwear shows at the convention center from Aug. 12 through Aug. 14.
The designers participating in the first edition are Kenneth Nicholson, Lukhanyo Mdingi, NIHL, Sanchez-Kane and Willy Chavarria.
Mark Beckham, chief marketing officer of CFDA, said this initiative is intended to serve as a business platform, or “matchmaking,” for these designers to connect them with potential retail customers. It will not feature runway shows, but will be a “more commercial” push that will include networking events between the brands, retailers, media and influencers attending the show.