The challenges of building a socially conscious brand

Social responsibility ranks high among consumers, but working with small-scale local manufacturers requires determination, patience and creativity.

Fashion companies are becoming more transparent about the environmental impact of their businesses, yet few are comfortable discussing social issues such as worker welfare and wages.

Designers that work with local artisans and manufacturers often have to raise prices and compromise on design.

Consumers care about the social impact of clothing but are not always ready to spend more on brands that pursue this value.


Mellissa Miller